I recently talked to someone who has been in the industry for a very long time. She basically told me she doesn't need to learn anything else, she's been doing this so long that she knows what she needs to know. But, by the end of the conversation, I heard the woes and "falling short of their goals" story and how the economy has really hurt her business. Sometimes it takes talking to someone else for the lightbulb to go on. It was that discussion that we had that made her realize that she didn't know it all; hadn't kept up with the new marketing and sales concepts and even more important - knows she needs to be at the 2012 NGBC.
Moral of the story - never think you know it all because you don't know what you don't know.
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